MERZI
Direction, Production, and 360 Marketing
It was an honor to be retained to lead the launch of a new MENASA/SWANASA Music Artist called MERZI.
This campaign included the direction and production of a short film and a marketing plan for launch from start to finish.
From concept, to pitch, to execution, creative direction, and post production I led this project end to end. Beyond the music video itself we also supported the launch of Merzi’s TikTok channel and Instagram social campaign increasing over 12K+ followers and reaching over 700,000 viewers and engagements in a single week.
