Ralph Lauren x Friends
25 Year Anniversary Celebration
Ralph Lauren has been an iconic staple in the Friends Television Show and Franchise so it only seemed fitting that RL wanted to celebrate 25 years of the characters’ iconic style by launching a time capsule collection capturing each of the character’s style.
We wanted to create an interactive experience for this collection when customers visit the site. It all started with recreating iconic scenes from the show and allowing customers to purchase the clothes just by clicking on the image and videos. From producing the commercials to providing the UX/UI Design of the site, it was important that we keep on-brand with the Friends franchise, whilst still focusing on being more inclusive with our cast.