MENA Arts Advocacy Coalition
Working with MAAC as a Creative Consultant has been one of my most fulfilling projects to date. I started with rebranding MAAC’s logo and writing a mission statement that truly reflects the organization’s work. I also created a brand kit, an informational deck, and a pitch deck for the organization. Creating these decks alongside founder, Azita Ghanizada, was vital to capture the impact MAAC has had on the entertainment industry. Our presentations have been presented in front of Equity and Inclusion Teams at WarnerMedia, Netflix, Disney, The Academy, and more. Through MAAC’s advocacy and educational training, MENA affinity groups have been launching at various guilds and entertainment companies.
Producing content for MAAC’s social media platforms was vital throughout this project. Through editing videos, capturing and producing content that is shareable, highlighting issues vital to the MENA film community, and utilizing graphic design and research we’ve been able to increase MAAC’s followers and engagement by 56% in less than 6 months.